NEWS

Takagi Building Co., Ltd. (Headquarters: Nishi-Shimbashi, Minato-ku, Tokyo; President: Hidekuni Takagi), aiming to create new value in real estate, has renewed its “BIRTH” brand site under the concept of “LIFE TERMINAL,” embodying the meaning of a place that serves as a starting point for people. LIFE TERMINAL: A place where people connect and start anew. The BIRTH project, born as fertile ground for startups to grow, has been operated with free imagination as its foundation, unconstrained by traditional real estate values. Opened in Azabujuban in 2019, “BIRTH LAB” is a shared session space dedicated to communication. This space is not just a coworking office for individual work, but a shared space for communication—for brainstorming, exchanging ideas, and discussing project progress. Over the past three years, alongside the diversification of workstyles like the rise of entrepreneurs and freelancers, people’s ways of working and lifestyles have changed further due to the pandemic. Within this context, “BIRTH” has naturally evolved from a place where people gather to create something new into a space where various “bridging” opportunities naturally emerge. People who connect with “BIRTH” use this place as a starting point to create new value. In an ever-changing world, BIRTH has evolved beyond being “just a place to work” into a space that fosters human “connections” and creates a gradient between people and their lives. It has deepened its identity as a life creation brand, transcending traditional real estate concepts. We aspire to be a “LIFE TERMINAL” that accompanies our diversifying world. Hidekuni Takagi, President and CEO, Takagi Building Co., Ltd. “The brand site renewal has visualized the essence of BIRTH that we’ve long envisioned, allowing us to communicate it more effectively. The essence of BIRTH—that everything stems from human connections, and that encounters become the starting point for building bridges—is something we want to cherish and uphold, unchanged, within our ever-evolving society. We aim to advance the BIRTH business so it becomes a “LIFE TERMINAL” for people who enjoy vibrant work and lives, enriching their experiences.”